In a bid to pump up its status as the go-to network for all things nuptials-related, WE tv is getting hitched with The Great Bridal Expo, a trade show that engages hundreds of thousands of betrothed couples and wedding-industry vendors.
Per terms of the deal, WE becomes the exclusive title sponsor of the Expo, which visits 20 cities two times each year, in a tour that touches down in top DMAs like New York, Philadelphia, Boston, Miami and Dallas.
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