WE Promotes Jennifer Robertson

WE tv and spinoff channel Wedding Central have upped two members of the digital-media team, while has expanding the department’s oversight to include new business development.

Jennifer Robertson has been promoted to senior vp, digital media & business development, up from vp, digital and emerging media. In her new role, Robertson oversees content creation and technical direction for the networks’ expanding group of digital properties. In addition, she identifies partnerships and acquisitions that will create additional revenue streams for the networks.

A 9-year WE veteran, Robertson has led the digital-media team since 2007. She joined the network in 2000 as a consumer marketing manager.

Robertson reports to Kim Martin, president & general manager, WE tv and Wedding Central.

Also earning a promotion is Andrea Bell Macey, who was named vp, digital media & business development, up from director. Macey handles new business opportunities, including: licensing, merchandising, partnerships and strategic acquisitions.

Prior to joining WE in 2006, Macey was manager of community marketing at Fox News Channel.

“These promotions are well deserved and signal WE tv and Wedding Central’s ongoing commitment to reach consumers on every available platform through engaging original content, relatable talent and exciting promotions,” said Martin. “I am thrilled to reward these two amazing women who set the bar high for everything we do at WE tv.”