We Asked People to Name the Brands Behind Ads From the Olympics

The results were more encouraging than the Super Bowl

Headshot of A.J. Katz

You’ve probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads?

Following this post-Super Bowl attempt, the Adweek video team headed to New York’s Columbus Circle earlier this week for another test of viewers’ brand recall.

We asked 10 groups of people to name the brands behind three or four ads, and eight of the groups guessed at least one of the ads correctly.

Check it out.


@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.