WB Network Reborn Online

NEW YORK Warner Bros. Television Group will launch TheWB.com as an ad-supported broadband home for its programming, new short-form series and related content.

The site, which will debut in beta next month and officially launch in August, is a reimagining of the WB TV network, which was shuttered in 2006, and is targeted at a 16-34 demo. It will present such old shows from the channel as Gilmore Girls and Smallville along with WBTVG productions that aired on other networks, including Friends, The O.C.

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