Washington Post Will Use First Super Bowl Ad to Highlight ‘Courage and Commitment’ of Journalists

The spot will be narrated by Tom Hanks

The spot will air just before the two-minute warning. Getty Images
Headshot of Sara Jerde

The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it.

The ad showcasing the work of journalists will air in the fourth quarter, just before the two-minute warning. It was pulled together in less than a week, said Fred Ryan, publisher and CEO of The Washington Post, in a statement.

Amazon, which is owned by Jeff Bezos (who also owns The Washington Post), already has a sizable presence in the game with ads focused on its voice technology and upcoming Amazon Studios show Hanna.

“The Super Bowl is a remarkable moment to recognize the courage and commitment of journalists around the world that is so essential to our democracy,” Ryan said.

The spot was produced with partners Mark Woollen and Associates.

“With the murder last year of Washington Post columnist Jamal Khashoggi, the ongoing detention of freelancer Austin Tice and the injustice of Jason Rezaian’s 544 days in an Iranian prison, this is an issue that is close to many of us,” Ryan said, later adding, “We feel that this is the right moment, at the right venue, to present this important message to the large audience of Americans and international viewers that watch the Super Bowl.”

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@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.