The OTT landscape might be getting even more crowded. Walmart is considering developing a subscription streaming service to compete with players such as Amazon and Netflix, according to The Information.
Walmart is reportedly mulling a cheaper option than those competitors, at a price below $8 per month, or an ad-supported free service. That’s cheaper than Amazon’s video service, which starts at $8.99 per month, or Netflix, whose HD subscriptions start at $10.99 per month.
A spokesperson for Walmart did not immediately return requests for comment.
The report was short on details about what exactly the new streaming service would look like. If Walmart were to move forward with its plans, the company would be going up against a long line of competitors, many of whom are already established in the space such as Netflix (which now has 130 million subscribers worldwide), Hulu, Amazon and CBS All Access.
The streaming service would also have to get in line behind a number of already-announced upstarts, such as the family-themed OTT platform that Disney intends to launch in 2019 and the direct-to-consumer offering that Viacom says it will launch later this year.
Walmart already has one movie and TV streaming service, Vudu, which the company bought in 2010.