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Despite going head-to-head with the NFL and the MLB Playoffs, AMC’s zombie-apocalypse thriller The Walking Dead scared up record ratings Sunday night.
Per Nielsen live-plus-same-day data, the 9 p.m. premiere averaged 10.9 million viewers, up 49 percent from 7.26 million in the Season 2 opener. In terms of sheer reach, the episode (“Seed”) now stands as the most-watched drama telecast in cable history.
The target demo accounted for 67 percent of The Walking Dead deliveries, as 7.3
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