VivaKi's Hecht to Head Weather Channel's Ad Businesses

Exec worked at Publicis for 20 years before taking new post

The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center. Hecht was also previously chief digital officer for the company's mega-agency, Starcom MediaVest.

Hecht will oversee The Weather Channel Company's international businesses in the new role, as well as digital and cable ad sales, reporting to chairman and CEO David Kenny.

The Weather Channel Companies is an odd entity, owned by a consortium that includes The Blackstone Group, Bain Capital and NBCUniversal.

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