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There’s more than one way to leverage a brand during the Super Bowl aside from shelling out $2.8 million for a spot in the broadcast. Visa, an NFL sponsor, is attaching its logo to the stadium trays distributed at all concession stands in the Sun Life Stadium on Feb. 7, when the New Orleans Saints take on the Indianapolis Colts in Super Bowl LXIV in Miami.
It’s the fourth year Atlanta-based StadiumTray has made an appearance at the nation’s biggest sporting event.
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