Viggle Acquires GetGlue

GetGlue will incorporate advertising; second-screen apps will merge

Second-screen app Viggle (think FourSquare for TV watchers, through which you can "check in" to your favorite shows) has acquired AdaptiveBlue, the developer of popular mobile social app GetGlue, for $25 million and 48.3 million shares of stock. It is, in a lot of ways, a match made in heaven—Viggle is aggressively ad-supported and monetized, while GetGlue has nearly triple the wealthier company's user base (3.2 million GetGlue users to Viggle's 1.2 million). Viggle has expanded its portfolio to allow check-ins for ads, as well as shows.

If you suspect that this means GetGlue will soon be sporting advertisements, your suspicions are correct. "You

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