Vice Will Distribute Short-Form Scripted Content Across Digital Channels From blackpills Studio

Partnership also includes select Pulse Films productions

Pillowtalk stars Patrick J. Adams from Suits on USA Network.

Vice has announced that it will distribute scripted content from short-form digital media studio blackpills. Located on Vice’s digital properties for now, topics from the series will include everything from racial and sexual diversity in communities to dealing with death and other coming-of-age stories.

“Our partnership with Vice, besides a shared DNA, offers us the opportunity to join forces with Vice’s worldwide distribution footprint and media expertise,” Patrick Holzman, co-founder of blackpills, told Adweek. 

“From the first time we saw the content from blackpills, we knew that we wanted to give the blackpills channel its home on Vice,” said Hosi Simon, global general manager of Vice Media, in a press release. “The content, creators and people at blackpills and Pulse have an ambition and vision that we value at Vice, so we couldn’t be more excited to partner with them.”

Pulse Films, a multi-disciplinary global production studio, is also included in the partnership, which entails production and distribution of content for film and television, in addition to branded entertainment, music and commercials.

Playground is the story of a teenage girl who joins a school for assassins and discovers the mystery of her parents' death.

“Pulse Films focuses on the art of storytelling,” said Thomas Benski, CEO of Pulse Films, in a press release. “Producing high quality short-form content with leading talent is a natural progression for our multi-disciplinary studio.”

“This partnership has allowed us to create compelling content that can rival top tier episodic TV,” said Benski, “and we’re excited to finally share our digital-first vision with audiences worldwide with our new partner blackpills—via our exclusive premiere on Vice.”

The partnership was brokered by Benski and will incorporate original pieces of content from both blackpills and Pulse Films, which will be distributed on Vice’s digital properties.

“Today, despite the rise of social media, young adults are having an increasingly hard time expressing themselves and rallying around their wants, needs and fears,” said Holzman. “Our goal is to tell their stories, to produce content that will speak to them and bring them together.”

Distributing content on Vice is more than just reaching a “millennial demographic” for blackpills. The production company is more interested in telling the right kinds of stories, rather than trying to appeal to a certain generation.

Audience segmentation by age demographics is an overly simplistic and less-than-pertinent way of looking at things,” said Holzman. “A person can be a teenager and an adult at the same time.”

At both blackpills and Vice, while being young-adult oriented, we are against any notion of favoritism or exclusivity,” he said. “The strength of the themes and topics we treat through our series is able to engage, unite, and captivate a much wider audience.”

Below are some of the original series from blackpills that Vice will distribute.