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Vice Media and Telemundo are partnering on a wide-ranging content agreement that will bring non-fiction Vice content to NBC’s two Spanish-language networks, Telemundo and Universo.
Demographically, it makes sense. Latinos are the youngest major ethnic group in the United States, representing 20 percent of the millennial population, according to the Pew Research Center.
Starting this fall, Vice and Telemundo News will co-produce a one-hour show that will air on Universo. Vice’s U.S. and Mexico City teams will also produce content for Telemundo’s social and digital platforms.
“As we continue to innovate and grow, we are delighted to be working with Vice Media to bring their edgy factual content to our linear and digital platforms, in Spanish,” said Telemundo president Luis Silberwasser in a statement.
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