Vice Is Partnering With Telemundo to Reach Latino Millennials

They will co-produce a 1-hour documentary-style show in Spanish

Jennifer Lopez at the 2017 Billboard Latin Music Awards, part of Telemundo's non-fiction programming. Telemundo
Headshot of Chris Ariens

Vice Media and Telemundo are partnering on a wide-ranging content agreement that will bring non-fiction Vice content to NBC’s two Spanish-language networks, Telemundo and Universo.

Demographically, it makes sense. Latinos are the youngest major ethnic group in the United States, representing 20 percent of the millennial population, according to the Pew Research Center.

Starting this fall, Vice and Telemundo News will co-produce a one-hour show that will air on Universo. Vice’s U.S. and Mexico City teams will also produce content for Telemundo’s social and digital platforms.

“As we continue to innovate and grow, we are delighted to be working with Vice Media to bring their edgy factual content to our linear and digital platforms, in Spanish,” said Telemundo president Luis Silberwasser in a statement. “This innovative partnership will allow us to increase the appeal of our factual content to young Latinos and for VICE to reach the growing U.S. Hispanic market through highly-credible and well-respected brands like Telemundo and Universo.”

For Vice Media, it’s yet another partnership to broaden the scope of the digital-native entity. In sports, Vice currently partners with ESPN, part of Disney’s $400 million investment in Vice. In film, Vice partners with blackpills studios to distribute short-form scripted content.

For Telemundo, the content deal firms up its place in a digital-first clique. Last week, at its upfront, Telemundo announced a new partnership with Snapchat and an extension of its deal with BuzzFeed for digital-first streaming content.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.