Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's upfront "by going out early." Pricing was not discussed, but Dauman essentially said to wait a few months for ad sales "to turn positive" though dollars were up overall for the upfront over last year's sales.
The company hopes to see rising ratings among new programs on kids network Nickelodeon.
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