ViacomCBS Stresses Power of Combined Portfolio in Day 1 of Virtual Upfront

Talent echoes 'simply stronger together' mantra in business-as-usual presentation

ViacomCBS’s annual upfront pitch to marketers this year, like most events held in the last two months, is a virtual one, a side effect of the ongoing Covid-19 pandemic that has shut down television production, halted live sports and thrown the advertising industry into disarray.

But in its presentation to marketers today—a second event will be posted tomorrow—the message was clear: even as the world is far from normal, ViacomCBS wants it to be business as usual at the company.

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