ViacomCBS Plans International Streaming Service and Expanded CBS All Access Originals

Company touts streaming gains as Q2 TV advertising drops 27% due to Covid-19

A week after CBS All Access received a bulked-up library and a UI facelift, parent company ViacomCBS says new originals from all of the brands on the service, including BET, Comedy Central, Nickelodeon and Smithsonian, will arrive to the streamer beginning in 2021.

The plan, which executives detailed to investors during quarterly earnings this morning—where the company also said that advertising revenue had fallen 27% in the quarter due to Covid-19—will accompany a long-planned rebrand of CBS All Access into what ViacomCBS president and CEO Bob Bakish called a broader “super-service” that can go head-to-head against paid and free streamers like HBO Max, Hulu, Netflix and Peacock.

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