Viacom’s got a Situation on its hands, as the media conglomerate’s domestic advertising sales rose 8 percent in the third quarter, beating analysts’ expectations.
Thanks in large part to the success of MTV’s mega hit Jersey Shore, which accounted for nine of the 20 most-watched programs on ad-supported cable among viewers 18-49, Viacom enjoyed a significant lift in ad sales dollars and affiliate fees. Worldwide, advertising revenues at the media networks unit grew 7 percent versus Q3 2009, adding up to $1.17
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