USA vs. Canada Most Watched Hockey Game in 30 Years

Sunday afternoon’s gold medal hockey matchup between USA and Canada scored an average 27.6 million viewers—the most-watched hockey broadcast of any kind since USA and Finland going for the gold in Lake Placid on Feb. 24, 1980 (32.8 million). 

Comparably, this beat the 2002 Salt Lake Gold Medal Game (17.1 million) by a massive 10.5 million viewers (or 61 percent). And it outdelivered the majority of key events over the past year, including the 2010 Grammy Awards (25.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in