For the second time since the 2008 NFL season began, ESPN last week failed to win the prime-time cable ratings race, trailing top-ranked USA Network by around a quarter of a million viewers.
USA delivered an average 3.11 million viewers in prime during the week ended Dec. 14, while going on to sweep the three major demos. According to Nielsen live-plus-same-day data, the net averaged 1.56 million viewers 18-49, 1.51 million adults 25-54 and 799,000 18-34s.
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