‘USA Today’ Intros Rich Media Ad Units for iPhones

NEW YORK USA Today is rolling out rich media advertising units for Apple’s iPhone. PointRoll, a wholly owned subsidiary of Gannett, created the ad units for campaigns.

The national newspaper will feature ads from Ford and the new Joel and Ethan Coen film Burn After Reading.

“The new Ford Flex marketing campaign is all about engaging consumers in the most relevant and technologically advanced way possible,” Usha Raghavachari, Ford communications manager, said in a statement. “Mobile is the most interactive way of engaging potential and existing customers, and we are excited to provide wireless devices with the same rich media advertising capabilities that we currently use online.”

The PointRoll ads are expandable upon user initiation and have features like click-to-play video and coupon downloads. Users do no have to download applications or plug-ins to see the ads.