USA Posts 14th Consecutive Victory in ’09

USA Network last week cranked out yet another prime-time ratings win, marking its 14th consecutive victory in 2009 with an average delivery of 3.08 million total viewers while taking two of the top three demos.In the week ended April 12, USA delivered 1.46 million adults 25-54 and 1.37 million viewers 18-49, per Nielsen live-plus-same-day ratings data. The net also took second place among the younger demo, serving up 598,000 viewers 18-34.With its original series on hiatus, USA turned to WWE Raw and NCIS, which combined to secure five of the week’s most-watched programs on ad-supported cable. The Monday night wrestling showcase averaged 5.94 million viewers on April 6 between 9 p.m. and 11:03 p.m., while NCIS took in 4.39 million viewers Tuesday night at 7 p.m. The procedural also scared up 4 million viewers Monday at 8 p.m., and 3.97 million in the previous hour.On Sunday at 9 p.m., the remarkably consistent NCIS delivered another 3.97 million viewers.WWE Raw was tops among the 18-49 set, averaging 2.94 million members of the demo. It also accounted for the largest concentration of adults 25-54, averaging 2.93 million.Fox News Channel last week remained in second place among all ad-supported cable nets, averaging 2.29 million prime-time viewers, 518,000 of which were members of the core news demo. FNC continued to put up strong numbers with The O’Reilly Factor, which drew 3.98 million viewers Wednesday night in its 8 p.m. slot., good for sixth among all programs on ad-supported cable last week.Nickelodeon/Nick-at-Nite jumped to third place with 1.82 million viewers, as a new installment of iCarly served up 5.05 million viewers April 11 at 8 p.m. The iCarly episode averaged 2.7 million kids 2-11 and was the number-one telecast for the week among the demo. The show also drew 2.1 million kids 6-11, also tops on the week TBS averaged 1.76 million viewers, good for fourth place on the week, while winning the 18-34 demo outright with 600,000 viewers. The Turner net also took second among the other top demos, averaging 1.07 million adults 18-49 and 936,000 25-54s.ESPN closed out the top five with an average delivery of 1.56 million viewers, while putting up its best demo number with adults 25-54 (736,000).In terms of individual program deliveries, the Viacom nets all but owned the 18-49 demo last week, as MTV, VH1 and Comedy Central put up big numbers with their respective original series. On Monday night, the latter half of a two-part installment of The Hills brought 2.53 million viewers 18-49 to MTV, while the 10 p.m. lead-in drew 2.31 million. Sibling net VH1 scared up 2.45 million viewers Sunday night at 9 p.m. with Rock of Love 3, while the April 6 episode of For the Love of Ray J delivered 2,15 million members of the demo.Comedy Central’s South Park on Wednesday night nabbed 2.14 million adults 18-49, beating out VH1’s latest chapter of Tough Love, which drew 1.93 million viewers 18-49 Sunday night at 10 p.m. Closing out the top 10 in the demo were two episodes of TBS acquisition Family Guy, which scored 1.79 million 18-49s Tuesday at 9:30 p.m. and 1.78 million in the same time slot on the previous night.Disney Channel last week finished third among all basic-cable nets, as the non-ad-supported net averaged 2.11 million total viewers.

Convergent TV

USA Posts 14th Consecutive Victory in ’09

Anthony Crupi

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Anthony Crupi