Having sold her Saab 9-3 convertible in the mid-season finale of USA Network’s Burn Notice, demolitions expert Fiona (Gabrielle Anwar) is in need of a new set of wheels. Luckily for the female protagonist of the network’s top-rated series, Hyundai has stepped in to offer her a lift.
In anticipation of Burn Notice’s Jan. 21 return, Hyundai has signed on as a 360º sponsor of the show, in a deal that includes significant integration. Per terms of the pact, Hyundai’s Genesis coupe will serve as Fiona’s new ride through the remaining seven episodes of season three.
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