USA, BMW Tune Up Covert Affairs Pact

USA Network’s in-house creative agency, Character Brandworks, has revved up an exclusive sponsorship opportunity for BMW of North America, creating a series of branded vignettes that will run during upcoming episodes of the new original series, Covert Affairs.

Per terms of the deal with the automaker, USA has developed three vignettes designed to communicate the joy drivers feel when they are behind the wheel of a BMW. The first so-called “Character Story” :60 will bow on Tuesday, July 13, between the first and second acts of the 90-minute Covert Affairs premiere.

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