Honda is continuing its odyssey to find emerging talent for its 16-month-old Honda Stage Music Program. So today it's launching a web series, in partnership with digital studio Woven, to find the next big music stars.
Uncharted: Power of Dreams will spotlight up-and-coming musicians and their quest to hit it big. "[Honda] has a lot of interest in bringing musical content to their fans," Woven's chief creative officer Ben Blank told Adweek. "This is something we had been working on, and it fit perfectly [with] what it was that they were trying to do."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in