Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
MyNetworkTelevision is hoping to lure in advertisers in the current upfront with a fall schedule that will include branded nights, each with product integration opportunities, and a sales pitch that points out that over the past year it has jumped from the 31st to the 11th highest-rated TV network among viewers in the 18-49 demo.
Judy Kenny, who recently joined the broadcast network as executive vp, sales, said in early discussions with advertisers and media agencies that they have been receptive to the newly structured schedule that will include entertainment shows on Monday nights, reality crime shows on Tuesday nights, comedy on Wednesday nights, action movies on Thursdays, WWE Smackdown on Friday and family movies on Saturday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in