The Upfront: ABC Expected to Reach $2.5 Billion in Prime

ABC has completed its upfront selling in all dayparts except prime-time sports, and the network is expected to take-in about $2.5 billion in prime-time upfront dollars, up about $100 million over last year.

ABC sales president Mike Shaw said the network averaged 9 percent cost-per-thousand increases for prime time, early morning and daytime commercial inventory and between 5-7 percent increases for evening news and late night.

He said the network sold about two-to-three percent more of its available prime-time inventory this year compared to last year, in the 80-85 percent range.

Overall, Shaw said ABC took in about $125 million more in ad dollars for all dayparts, excluding prime-time sports, and