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Rentrak Corp. continues to make some headway into Nielsen’s turf in local TV ratings, announcing Tuesday (April 13) and Thursday (April 15) it signed ratings deals with two local broadcasters in Fort Myers, Fla. The agreements, with WINK-TV, Fort Myers Broadcasting’s CBS affiliate and WXCW, Sun Broadcasting’s CW affiliate, give the stations access to Rentrak’s set-top-based local TV ratings via Rentrak’s StationView Essentials service.
Fort Myers is the sixth market for Rentrak, which has signed deals with broadcasters in Wichita, Kan.;
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