Nielsen Radio, set to release its first ratings in August, continues to chip away at the Arbitron-dominated radio ratings business by signing more of its customers. On Thursday (June 11), the TV ratings goliath signed New York-based TargetCast, Nielsen Radio’s largest agency client to date. In addition, Nielsen signed a longterm contract with Westport, Conn.-based Maverick Media, which will receive Nielsen radio ratings for Rockford, Ill., one of the 51 smaller markets measured by the new Nielsen radio service.
The new clients join a number of broadcasters and agencies that have signed for the Nielsen radio measurement service including ESPN Radio, Cumulus Radio, Clear Channel Radio and agencies Schnucks Creative Services in St.
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