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Quibi, the upcoming short-form mobile streaming service, will promote its app and programming on Sunday night with a 30-second Super Bowl spot.
On Friday morning, the streaming service released the ad, which depicts a crew of bank robbers distracted mid-escape by Quibi’s content. The spot, which was produced with help from agency BBH LA, will run in the first quarter of Super Bowl 54’s matchup between the San Francisco 49ers and Kansas City Chiefs.
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