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NEW YORK Univision and producers Endemol and Amistad Productions are developing an online telenovela with some big-name talent for 2009.
The network said that the program is designed to incorporate product placements and other integrations, although a representative said no deals have been struck yet.
The “Webnovela” is entitled Vidas Cruzadas (Crossed Lives) and will star well-known Hispanic actors Kate del Castillo and Guy Ecker. Carlos Sotomayor is the producer.
The 15-episode series will consist of three- to five-minute episodes available exclusively to Univision.com
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