Univision Is Cashing In on Soccer, News and Its Family Programming During Its Upfront Sales

Also, longtime ad sales chief Keith Turner announces his retirement

Univision ad sales & marketing president Keith Turner is stepping down.

As Univision battles its chief U.S. competitor, Telemundo, for advertising dollars, the network is looking toward its European Championship League soccer, the the 8 p.m. family hour of programming, which includes the return of reality singing competition La Banda, as well as Univision News to draw in ad buyers.

So far, Univision has been optimistic about its upfront sales, and said it is seeing, “continued excitement and growth that we believe outpaces the larger ecosystem.”

After a content-heavy upfront, “we’re pleased that advertisers are drawn to our new and returning franchises including programming events and programs that bring a large, live audience,” a spokesperson added.

While having the rights to the UEFA League has been a big draw for Univision, Telemundo has the rights to next year’s World Cup in Russia and its qualifying matches.

As America’s No. 1 Spanish-language network Univision continues its 2017 upfront sales, the network will be looking for a new ad sales chief for the 2018 selling season. Advertising sales and marketing president Keith Turner is announcing his retirement and will depart at the end of the year.

“Keith is a uniquely talented individual who has been a friend and an inspiring leader to all who have had the opportunity to work with him,” said Randy Falco, president and CEO of UCI, in a statement. “He is a devoted promoter of the UCI brand and is responsible for breaking many boundaries in expanding our partnerships over the last five years. We are immensely grateful for his contributions to our success.”

Turner has been president of ad sales and marketing since 2012, and he’s credited with bringing more than 600 new brands to the UCI portfolio of brands.

“It has been a pleasure and privilege to work alongside Randy and the rest of the superb Univision team for the past five years and I will leave here feeling proud of all that we’ve accomplished together,” added Turner in a statement. His replacement has not yet been named.


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