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Univision opened its 2017 upfront event Tuesday with a get-out-of-your-seat number by singer Becky G. It ended with Colombian superstar Shakira singing her hit “Hips Don’t Lie.”
In between, the network did its best to assure ad buyers and media planners that it remains the best place for their Spanish-language ad dollars.
“We’ve heard a lot lately about some kind of shift happening,” said evp of ad sales Steve Mandala, speaking directly about competitor Telemundo, whose upfront theme this year is “shift happens.”
“I ever so politely tell you that that is a crock of shift,” Mandala said.
Mandala
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