Univision Cleans Up With Clorox Deal

In a first for the network, Univision has cut a deal with Clorox (brokered by the client’s media shop OMD, a unit of Omnicom) to co-develop cross-platform content for broadcast TV, radio and online.

The content includes a one-hour Univision prime-time special for Jan. 30 entitled “Intimamente…Compartiendo Entre Amigas” (“Intimately… Sharing Among Friends”), featuring celebrity guests—including Victoria Ruffo, Bobby Pulido, Graciela Beltran and Horoscopos de Durango—who will share their inspirational stories and field questions from a studio audience.

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