Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions thought so, too.
It was announced today that UCP, a division of NBCUniversal Cable Entertainment, will partner with Wattpad to develop original content across multiple categories—mystery/thriller, sci-fi, action and general fiction— that will "influence future television programming."
"Wattpad data will help spot compelling stories with massive built-in audiences, and fans will influence the development process," said Aron Levitz, head of Wattpad Studios, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in