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The Television Bureau of Advertising Friday (June 12) released its broadcast TV crunch of the TNS Media Intelligence ad spending estimates put out earlier this week. Total broadcast TV, including spot TV, syndication and network TV, dropped 11.9 percent to $10.5 billion in first quarter.
The decline was driven by spot TV in the top 100 markets which cratered, falling 27.6 percent to $2.89 billion. In stark contrast, network TV dipped 4.8 percent to $6.5 billion, while syndication inched up 0.2
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