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Fourth quarter last year sent broadcast TV ad revenues tumbling. According to a Television Bureau of Advertising analysis of TNS Media Intelligence data, spot TV, syndication and network TV segments posted their worst quarter of the year, down 6.3 percent to $12 billion.
For the year, total broadcast ad revenue was down 0.4 percent to $46.4 billion.
Network TV took the biggest fourth-quarter hit among the three broadcast segments, down 9.3 percent to $6.4 billion, bouncing back to a slight decline of 0.1
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