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Hundreds of TV stations are expected to begin airing this month a series of four, 30-second spots that promote the value of advertising on local TV. The ads, produced by the Television Bureau of Advertising, represent the first campaign mounted by the TVB in more than 12 years.
Hit hard by a crippled auto category and a weak advertising market, TV stations struggled with double-digit declines last year. Though groups report healthy first-quarter growth, the industry, which took in about $19 million in 2009, per Kagan, still needs to find new advertisers and revenue streams to make up revenue lost since 2006 when the total take was more than $24 billion.
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