ABC Entertainment's Chief Wants to Change How TV Success Is Measured

Karey Burke says live-plus-same day numbers are no longer enough

PALM SPRINGS, Calif.—ABC Entertainment president Karey Burke’s kids love Grown-ish, the spinoff series of her network’s critically acclaimed sitcom Black-ish. But they don’t watch the show on ABC’s sister network, Freeform. Instead, they watch it on Hulu.

“I don’t care where you watch it—we’re still capturing you as a viewer—but it was really instructive to me how they were watching the shows,” Burke said onstage at Adweek’s annual Brandweek summit in Palm Springs, Calif.

Grown-ish’s

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