With less than a week to go before election day, the campaigns and PACs have opened the political fire hose even wider. So far this year through Oct. 21, more than $1.9 billion was spent on local TV, a 14.2 percent increase from the previous week, per a Wells Fargo analysis of TVB data based on Kantar Media's Campaign Media Analysis Group. Adding in network and national spots, that total jumps to $2.11 billion.
No surprise, October will be the biggest month for spending.
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