TV Ownership Is Down for the First Time in 20 Years

Now cable companies can really start to panic

It turns out that cable companies’ fears of cord cutting have been more than warranted: For the first time in 20 years, the number of homes in the U.S. with television sets has dropped, The New York Times reports. According to findings from Nielsen, 96.7 percent of Americans now own TV sets, a drop from 98.9 percent.

Nielsen said that “the persistently rocky economy” is “the driving factor” in the decline, and has cited two specific reasons behind it.

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