Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf.

CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner Sports. Also front and center, a drone cam capturing all the action inside the Theater at Madison Square Garden, including a town hall moderated by Anderson Cooper and featuring Conan O'Brien and Charles Barkley.

Turner's big push toward the ad buying community: fewer commercials.

"Research has shown that with reduced commercial loads, consumers' intent to purchase is dramatically higher," said Donna Speciale, president of Turner Broadcasting ad sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in