Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday, May 18.
Going into its second upfront since its rebrand into a more comedy-themed network, truTV says its median audience is now 35 years old, a full three years younger than a year ago and ranks among the top cable networks with young adults. The Turner network, which has experienced big growth on social media, is also coming off a strong March fueled by the airing of early-round NCAA Men's Basketball Tournament games, where truTV had 47.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in