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Triton Digital Media, a supplier of digital applications, services and content to radio broadcasters, announced late Tuesday (Sept. 15) it had acquired Ando Media, known for its online audio ratings and recently launched ad-serving technology. Terms were not disclosed.
The deal complements Triton Digital Media’s growing portfolio of services, such as streaming, text messaging, loyalty programs and local search, used by more than 4,500 radio stations. Triton’s expansion also helps position the company to play a significant role in the radio industry’s development of a more robust digital revenue stream, currently only a small percentage (less than 2 percent) of the industry’s total revenue.
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