Triton Digital Media, a supplier of digital applications, services and content to radio broadcasters, announced late Tuesday (Sept. 15) it had acquired Ando Media, known for its online audio ratings and recently launched ad-serving technology. Terms were not disclosed.
The deal complements Triton Digital Media’s growing portfolio of services, such as streaming, text messaging, loyalty programs and local search, used by more than 4,500 radio stations. Triton’s expansion also helps position the company to play a significant role in the radio industry’s development of a more robust digital revenue stream, currently only a small percentage (less than 2 percent) of the industry’s total revenue.
“We believe Ando fills a critically important need in our industry’s growing digital value chain. Connecting and expanding Ando’s dynamic technology with Triton Digital’s solutions will accelerate digital revenue growth for the industry,” said Mike Agovino, chief operating officer for Triton Media Group.
More than 6,800 stations and Webcasters use Ando’s Webcast Metrics. Earlier this year, the company introduced its server-side, ad-serving technology, which allows advertisers to better target streaming audio campaigns.
Triton Digital is a division of Triton Media Group, which also operates Triton Radio Networks and its rep firm, Dial-Global.