TNT Tips Off NBA Playoffs With Rihanna

Turner net preps big promo push

With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the World.

Beginning Sunday night, TNT will hype its coverage of the opening round of postseason play with a 30-second spot featuring Rihanna belting out “Right Now,” the anthemic track from her 2012 album Unapologetic.

Produced by Turner Sports, the “Right Now” promo will premiere on TNT’s Inside the NBA following Game 1 of the Houston-Oklahoma tilt.

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