TNT Aligns Stars for NBA Push

TNT is gilding its NBA playoff promotional campaign with a few megawatts of star power, enlisting multihyphenates Justin Timberlake and Jamie Foxx to anchor the upcoming “Win or Go Home” initiative.

Tipping off Friday, April 2, a long-form marketing spot featuring Timberlake and Foxx will begin running in some 1,200 Regal Cinemas theaters nationwide. Timing out at two minutes and 30 seconds, TNT’s NBA push will appear during the trailer reel in nearly 16,000 Regal Cinemas screens.

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