TNS: Cost of Super Bowl Spots Has Quadrupled

The cost of a 30-second Super Bowl spot has more than quadrupled since 1989, far outstripping the event’s delivery gains in that same 20-year span.

According to a new report from TNS Media Intelligence, NBC’s presentation of Super Bowl XLIII took in $3 million per 30-second spot, with total ad revenue coming in at $213 million. That marks a 329 percent increase from CBS’ asking price of $700,400 per spot for Super Bowl XXIV, a 55-10 blowout that drew 73.9

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