TiVo will add a suite of new features to its StopWatch ratings service starting next month. These include a new promotion effectiveness metric that will identify what percentage of TiVo panelists were exposed to a program promotion. The new features are based on a combination of data culled from TiVo’s 2.6 million set-top boxes and an opt-in panel of 35,000 TiVo subscribers.
In addition to the promotion effectiveness measure, TiVo will enhance its True Targets analysis tool that will help clients breakdown and compare program and commercial viewing by segments.
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