Time Warner Cable Taps OMD

Time Warner Cable has awarded its media planning and buying account to Omnicom’s OMD after a review, according to sources.

Other contenders included WPP’s MediaCom and Havas’ MPG, per sources.

OMD declined to comment and referred calls to the client. A TWC representative said he was unaware that a selection had been made. Client marketing officials could not immediately be reached for comment.

TWC spent $135 million in measured media in 2007, and it is on track to surpass that total this year, with a paid-media outlay of $130 million through September, per Nielsen Monitor-Plus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in