Time Inc. Vet Nelson Upped to Edit Director

Veteran Time Inc. editor Martha Nelson was elevated to editorial director, the company’s second-highest editorial post.

But in her new role, the editor long associated with People and InStyle will oversee the top editors of the Style & Entertainment and Lifestyle groups, while those of the News & Sports Group, which includes Time and Sports Illustrated, will continue to report to John Huey, Time Inc.’s editor in chief.

With her promotion, the Lifestyle Group’s editors go back to reporting to an editorial executive, as is the usual custom at Time Inc. They had been reporting to their business-side head, Sylvia Auton, who is returning to the company’s U.K. magazine unit in January.

During Auton’s tenure, the Lifestyle Group’s Real Simple carried a Walmart ad that raised eyebrows and drew criticism from the American Society of Magazine Editors, because it resembled the surrounding editorial.

Nelson fills a post that’s been vacant since 2006 when Huey was named to his current position. In her 17-year career at Time Inc., she served as editor of the Style & Entertainment Group since 2008. Before that she was m.e. of People and founding editor of InStyle.

The move is one of the first high-profile appointments at the company since Jack Griffin became CEO of Time Inc. in September.