This Short Film Is a Story of Life and Love in Advertising, Told Entirely Through Ads

Director Ben Callner got his big break in the Super Bowl

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

What happens when you successfully crash the Super Bowl? For 10 years, Doritos offered aspiring commercial directors the chance at Big Game ad glory, with tens of thousands applying for one of the brand’s Super Bowl ad slots.

Ben Callner was one of the chosen few from Crash the Super Bowl, and his spot “Goat 4 Sale” (which you can revisit below) ended up being one of 2013’s top-ranked spots in polls like the USA Today Ad Meter.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in